1/24/2024 0 Comments Free Gone Viral![]() ![]() Thanks to social networks like Instagram and Twitter, orchestrating “viral” moments - that is, helping companies earn a sudden influx of followers and engagement - has become big business. He goes on to name examples, including the Drunken Cookie and Mac N Cheese Burger he developed for NYC’s the Bedford, and items for other clients whose identities Eater won’t disclose, due to the nature of Zuckerman’s contracts with them. “I actually don't know if any dish that I created has not gone viral,” Zuckerman says. As a hired gun, he boasts that every dish he’s created and marketed for a client has been a hit. If Zuckerman, a former bakery owner, isn’t traveling about Europe or frequenting New York’s hottest restaurants to snap food pics for his own 112,000 Instagram followers, he may very well be helping restaurants build their own followings. Behind the scenes, social media marketing expert and professional Instagrammer Jared Zuckerman masterminded the menu’s popularity from its conception. “We’d gone from not getting any reservations on Saturday and Sunday to having a full sheet,” Aiola says.īut the success of Juniper’s buzzworthy new brunch was no coincidence. ![]() To lure more weekend clients, she introduced a new brunch lineup featuring over-the-top dishes like the Heart Attack Stack, a mountain of bacon-cheddar hash browns, fried chicken, a waffle, smoked ham, and a fried egg, all stacked like a Jenga tower and red velvet waffles stuffed with a maple syrup-infused mascarpone, which is also served on the side in a piping bag. ![]() Saturday and Sunday mornings at Juniper Bar in New York City were slow - too slow for the restaurant’s director of events, Alyssa Aiola. ![]()
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